JUST how did British writer-comedian-actor Simon Pegg land a gig opposite both Spiderman's Kirsten Dunst and Transformers' hottie Megan Fox?
The Hot Fuzz star has hit Hollywood with a big bang - appropriate for a man who also has climbed into the spaceboots of the iconic Star Trek engineer, Scotty, in JJ Abram's re-imagining of the sci-fi classic.
But as Sidney Young in How to Lose Friends and Alienate People, Pegg is in his comic element.
This is the man who co-wrote with Edgar Wright and starred in the multi-award-winning horror film Shaun of the Dead in 2004.
They won the Bram Stoker Award for screenwriting in a tie with Charlie Kaufman, Michael Gondry and Pierre Bismuth who won for Eternal Sunshine of the Spotless Mind.
How to Lose Friends & Alienate People is based on Toby Young's memoir of the same name.
Pegg plays a British writer who both loathes and loves celebrity life.
He rapidly descends into a hell of his own making when the editor of New York's conservative Sharps magazine (played by Jeff Bridges) offers him a job.